Car Wraps Advertising – a great value for your advertising dollar
Statistics from the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that car wraps advertising cost less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is steadily growing. Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.
Here is a sample of Statistics compiled by the Outdoor Advertising Association of America:
- 19 out of 20 Americans are reached by media targeting vehicle drivers and passengers.
- The average American has traveled more than 300 miles during the last week.
- A single vehicle wrap can generate 30,000 - 70,000 impressions each day.
- Federal Highway Administration’s study forecasts a big increase in the amount of time spent in vehicles, as well as an increase in the number of trips per household.
- Fleet vehicle advertising boosts name recognition much better than any other form of advertising.
- One out of three mobile outdoor viewers says that he / she would base a buying decision on the ads they see.
- Transit advertising has become the second largest segment of the outdoor advertising industry, representing 10% of it now. The Outdoor Advertising industry has nearly doubled in only four years, and the numbers continue to grow each year.
- 80% of Americans have walked an average 6.1 miles in the past week; this pedestrian traffic represents a significant reach opportunity for advertisers.
Here is a comparison of the CPM (Cost per Thousand) of different forms of advertising from the Outdoor Advertising Association of America:
- Top 100 Newspaper Markets cost for a one-third page b/w ad: $22.95 CPM
- Top 100 Television Markets cost for a 30 second prime time spot: $17.78 CPM
- 23 Magazine Publications cost for a 4 color, one page ad: $9.35 CPM.
- Top 100 Radio Markets cost for a 60 second drive time ad: $8.61 CPM.
- Average for all forms of Billboard ads cost: $2.18 CPM.
- Vehicle Wraps cost - $0.77 CPM!
For more information on car wraps financing options and the other services Compound Profit can provide, feel free to contact us. (link)
Doug Linder, Owner / Advisor, Compound Profit Tampa Bay - dlinder@cprofit.com
http://www.cprofit-tampabay.com / Phone: 877-366-3716 Ext. 218
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car wrap advertising, car wrap financing
car wrap financing, car wrap advertising