Compound Profit Blog

Car Wraps Advertising – a great value for your advertising dollar

Statistics from the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that car wraps advertising cost less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is steadily growing. Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.

Here is a sample of Statistics compiled by the Outdoor Advertising Association of America:

- 19 out of 20 Americans are reached by media targeting vehicle drivers and passengers.

- The average American has traveled more than 300 miles during the last week.

- A single vehicle wrap can generate 30,000 - 70,000 impressions each day.

- Federal Highway Administration’s study forecasts a big increase in the amount of time spent in vehicles, as well as an increase in the number of trips per household.

- Fleet vehicle advertising boosts name recognition much better than any other form of advertising.

- One out of three mobile outdoor viewers says that he / she would base a buying decision on the ads they see.

- Transit advertising has become the second largest segment of the outdoor advertising industry, representing 10% of it now. The Outdoor Advertising industry has nearly doubled in only four years, and the numbers continue to grow each year.

- 80% of Americans have walked an average 6.1 miles in the past week; this pedestrian traffic represents a significant reach opportunity for advertisers.

Here is a comparison of the CPM (Cost per Thousand) of different forms of advertising from the Outdoor Advertising Association of America:

- Top 100 Newspaper Markets cost for a one-third page b/w ad: $22.95 CPM

- Top 100 Television Markets cost for a 30 second prime time spot: $17.78 CPM

- 23 Magazine Publications cost for a 4 color, one page ad: $9.35 CPM.

- Top 100 Radio Markets cost for a 60 second drive time ad: $8.61 CPM.

- Average for all forms of Billboard ads cost: $2.18 CPM.

- Vehicle Wraps cost - $0.77 CPM!

For more information on car wraps financing options and the other services Compound Profit can provide, feel free to contact us. (link)

Doug Linder, Owner / Advisor, Compound Profit Tampa Bay - dlinder@cprofit.com

http://www.cprofit-tampabay.com  / Phone: 877-366-3716 Ext. 218

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Does Compound Profit’s ProntoLease Financing Option Help Close More Vehicle Wrap Sales?

Just ask Robert Butcher, owner of J&R Graphics. Robert and his wife Julie own a full service commercial signage business in Denver, Colorado.

Robert recently closed a vehicle wrap financing deal for multiple wraps using the ProntoLease financing option for his client.  Robert advises that… "Originally my client was interested in wrapping one vehicle with a cost in the $3,000 range. The client liked the proposed wrap design that we created and presented for his approval and wanted to wrap multiple vehicles in his fleet, but he also wanted to conserve his cash. 

Compound Profit’s ProntoLease financing option was the perfect solution for my client. My client was able to wrap four vehicles in his fleet with full and partial wraps and we uplifted a $3,000 sale to $6,800. Compound Profit pays me 50% of the purchase order upfront and the remainder immediately upon completion and acceptance of the job by my client. My customers need only complete a single one-page application form and fax to Compound Profit along with my written quote. No tax returns, no financials and no collateral are required from my customers. We get a response from Compound Profit’s Processing Department within 24 hours, allowing us to quickly move forward with our customers wrap”.

Robert and his wife Julie are keenly aware of the cash flow challenges of their signage customers due to the recent turmoil in the money systems and find that the ProntoLease financing option is helping them make sales that they would otherwise lose.  Robert advises that customers who would normally be able to pay cash for a job are often finding that banks have severely limited their credit line or capped it altogether.  Banks that were regularly offering working capital micro-loans to their business clients in the past, are now declining such loans.

Robert advises that the key to closing more sales using the ProntoLease solution is to… "Incorporate ProntoLease financing option in every proposal, so that the clients knows that they can preserve their cash and still get the signage that they need to leverage exposure for the business in the local market center".

If your company is located in the Denver area and you are considering a vehicle wrap, commercial signage or a specialty graphic to increase exposure for your business, contact Robert or Julie at 303-478-1773 for a courteous discussion and professional advice.  Visit their web site and click on “VEHCILE WRAPS” for an expert’s overview of why a wrap can improve your business.  Vehicle wraps is just one of eight areas of expertise of JandR Graphics.

Robert Jacobs is an Account Executive with Compound Profit.  Mr. Jacobs helps small to medium size business owners get capital for growth and cash for operating expenses… when the bank has to say no. Visit his web site at http://www.cprofitrj.com  for more information.  He can also be reached at (877) 386-3716, ext 134.  Learn more about Compound Profit’s SMART CAPITAL ADVANCE solution for business owners and for bankers at http://www.smartcapitaladvance.com/jacobs

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As a company that finances auto wraps for advertising purposes, Compound Profit receives calls every week from the vehicle wrap vendors and from businesses that consider using vehicle wraps advertising and need financing options. 

Because of the turmoil in the banking systems now and the uncertainty in the economy, many banks that regularly made micro loans for the small business community in the past, are now declining those funding requests.

Compound Profit’s ProntoLease financing for vehicle wraps and other types of commercial signage fills a financing void and has become very popular with wrap shops and their customers.

We recently financed a vehicle wrap for a customer for one of our approved ProntoLease Vendors, Signs Now, in Fort Meyers, Florida.  The vendor owner, Udo Upeslacis, advises that the financing option provided by CProfit’s ProntoLease program helps him close vehicle wrap sales that he would otherwise lose. Signs Now is one of only six PDAA certified shops in Florida and the only PDAA shop in Southwest Florida.  If you are located in Southwest Florida and are in need of a quality vehicle wrap or other commercial signage, contact Udo at 239-277-0553.

Udo advises that… “Customers who want multiple wraps for their company vehicles often suffer sticker-shock and want financing options other than cash or credit cards.  The ProntoLease program allows them to finance their wraps with a single one-page application, no tax returns, no financials and no additional collateral. They can also enjoy tax advantages when they use the ProntoLease financing option.”

Based on the number of inquiries that Compound Profit receives from B2B owners who want to promote their goods and services, I believe that they are finding the vehicle wrap mode of advertising to be very productive.  The ProntoLease financing option allows them to take advantage of the many benefits of a vehicle wrap.

Compound Profit began offering lease-financing on vehicle wraps in 2008 and the demand has grown significantly. We advertise nationwide for vehicle wrap vendors / dealers and their customers who are seeking financing options other than cash or credit card. We pass along those leads to our approved ProntoLease wrap shop vendors across the country.

In summary, vehicle wrap vendors and their B2B customers find that this type of advertising offers a very good Return on Investment (ROI) when they can get short-term financing for their vehicle wraps for as little as $99.00 per month.

Robert Jacobs is an Account Executive with Compound Profit.  Mr. Jacobs helps small to medium size business owners get capital for growth and cash for operating expenses… when the bank has to say no. Visit his web site at http://www.cprofitrj.com  for more information.  He can also be reached at (877) 386-3716, ext 134.  Learn more about Compound Profit’s Smart Capital Advance solution for business owners and for bankers at http://www.smartcapitaladvance.com/jacobs

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To Wrap or Not to Wrap? Measuring Return On investment for car wrap advertising & financing

Do you often wonder if you are getting the best value from your marketing investments? You are not alone. As a business owner, you know that advertising is the key to sustained business growth; but how can you be sure that the company’s message is reaching potential customers? Determining the return on investment for advertising dollars is a major challenge for businesses. Marketing firms often suggest using multiple forms of advertising such as radio, television, newspaper, magazines, yellow pages, online campaigns, and direct mail but are reluctant to comment on potential results. And it is clear that business owners would gladly invest more in advertising methods if they could be more confident in their effectiveness.

How would you like to have a rolling billboard sending your message across town? Using a vehicle wrap, you can have your company’s name, telephone number and key selling message traveling the busy streets of your town. Car warps are vinyl advertisements that adhere to your car or truck and last for years without damaging your vehicle’s paint. They are vibrant and dynamic forms of advertising.

How can you be sure the vehicle wrap is working? Research from 3M has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. The study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards. In the recent trial, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is much less than the cost for traditional outdoor advertising, according to TAB. Polls also indicate that consumers are more aware of mobile billboards.

How can you calculate your return on investment for converting your company vehicle into a mobile billboard? Determine the dollar value of the average customer you serve. Divide that figure by your monthly lease payment to determine the number of customer your vehicle wrap must generate to pay for the advertising.

Print media, radio, television, and static billboard advertising can cost thousands per month. Yellow page advertising often costs several hundred dollars a month. Businesses can lease vehicle wraps through Compound Profit’s ProntoLease starting at $99 a month. I strongly believe that advertising your business by wrapping company vehicles should be the cornerstone of your marketing efforts.

Check out this article on car wrap financing to find out even more about the benefits of car wrap financing.

Stephen B. Lepley, MBA, D.Ph. - slepley@cprofit.com

Compound Profit Business Development

Phone: 877-386-3716  Ext 230

Cell: 423-605-4224

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Did you ever think about wrapping your vehicle? It's a low cost, and yet very effective form of advertising. It's not a surprise that the car wrap industry is constantly receiving attention from companies, who want to get the biggest bang out of their marketing budgets.

Wrapping a vehicle with good looking branding and your contact information is an effective way to promote your products and services: your customers won't need to browse the Yellow Pages or the internet in order to find your contact information, because it is posted right there, on your car wrap. Nevertheless, many business owners aren't always willing to embrace this form of marketing because they aren't sure if they can afford it.

As an example, instead of purchasing a $4,000 car wrap, a company may settle for a $2,000 partial car wrap that doesn't capture the desired effect (just think about halving the size of the text on the wrap) and thus won't have the desired results. This might be a problem, but fortunately there is a solution: Compound Profit, a Texas-based franchise that provides funding solutions for businesses throughout the country, is stepping in to help with its ProntoLease micro-financing - a great option when it comes to car wrap financing.

The wrap shop can now offer their potential client the option of a low monthly payment, instead of asking a large chunk of cash on the spot. Suddenly, paying $140 per month for a better car wrap return on investment sounds like a cost-effective solution: the clients keep their money, get small monthly payments and since it's a true lease, the payments they make are 100% tax deductible.

According to James Penny, CEO for Compound Profit, "ProntoLease facilitates the closing of sales, solving an important problem for potential car wrap buyers. That problem is the lack of funding or traditional financing that's often required for such equipment investments. Through our partnership with car wrap companies, we offer fast and easy approvals -- usually in 24 hours or less. We approve customers with lower than ideal credit score, and often approve without financials. The startups are more than welcome."

While ProntoLease might look like a loan, it's most definitely a lease - one that comes with very low monthly payments and won't negatively affect your ability to borrow money for other things. This financing tool enables car wrap companies to give customers a way to pay for their needs, making equipment investments affordable and manageable for anyone.

"ProntoLease helps car wrap retailers seal more deals as well as upsell," Penny says. "And it makes financial sense for their customers once they understand the benefits and features of ProntoLease. Our program justifies the spending for equipment needs like car wrap advertising, which brings in more business, boosting the ROI."

Compound Profit is growing to 300 franchised locations across the United States and will employ 6,000 account executives. Applications for new franchise operators and account executives are now being accepted.

For more information, visit Compound Profit's website: http://www.cprofit.com/

About Compound Profit

Compound Profit provides working capital and equipment to companies while its Profit Advisors simultaneously coach clients on how to increase earnings and decrease losses and risk. With decades of experience in finance and business, Compound Profit's team empowers clients with the know-how to make their companies profitable and healthy. This approach stabilizes small- to medium-sized ventures and positions them for increased funding opportunities. Launched in Texas, Compound Profit has expanded nationwide and operates under a successful franchise model.

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